Meet the Families behind the Flowers

As the CEO/Ambassador of the California Cut Flower Commission, I often get asked, “how am I supposed to know if I am buying California Grown Flowers?”

Fair question.

There are only a few people that I know who can look at a flower and tell you where it was grown.  And even they say they can’t be 100% confident, although they are often right.  So for the average person, who doesn’t grow flowers or hasn’t been been in the floral industry for 20 years, a flower is a flower is a flower.

However, where flowers are grown matters.

The “California Grown” campaign has recently developed a series of videos that introduce the families behind the farms responsible for growing the amazing food and flowers that are grown here in the Golden State.  In our case its the “families behind the flowers” and we take great pride in what our farms being to the economy and culture of California.

Did you know:

  • The California Floral Industry and its farms represent $10.3 billion dollars in economic activity?
  • California is the #1 state in cut flower production, representing 80% of what is grown in the United States?
  • That $.92 of every dollar a flower farmer earns goes right back into our local economy?

Meet Janet Louie of Green Valley Floral!

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