Tag Archives: Rose Parade

Each year I am impressed at how much media attention the cut flower and floral industry receives for Valentine’s Day.  Or maybe it’s that I’m actually more impressed at how little attention it gets, aside from our two big flower … Continue reading

Posted in American Grown, California Grown, CEO Message, Locally Grown, promotion, Trade | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Detroit gets it. Farmers are the hot new thing. After a full two-minute ad by Ram Trucks during the 4th quarter of the Super Bowl (great game, darn Niners), I couldn’t help but feel an extreme sense of satisfaction that … Continue reading

Posted in American Grown, California Grown, CEO Message, Locally Grown | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

As a former Chamber of Commerce exec, I think I’ve pretty much heard all there is to say about Wal-Mart, the good, the bad and the ugly.  I’ve served in communities where there has been a Wal-Mart and where there … Continue reading

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Flower farming is a highly intensive, competitive and busy business, what compels you to volunteer your time as a Commissioner for the California Cut Flower Commission? There are several reasons why I volunteer.  First I believe that we as an … Continue reading

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Only two of this year’s forty-two floats in this year’s Rose Parade can claim the honor of being certified “CA Grown” and they happen to both be award winning!  The Commission was proud to be a part of the certification … Continue reading

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