MEDIA ADVISORY: CA GROWN certification ceremony by CA Food and Agriculture Secretary Karen Ross seeks to bring local flowers back the Rose Parade Print E-mail

 

FTD joins Cal Poly University in distinguished honor

WHAT:

FTD’s VIP cars and the Cal Poly float will be certified “California Grown” by California’s Secretary of Food and Agriculture, Karen Ross in partnership with the Buy California Marketing Agreement (BCMA).  FTD and Cal Poly University students have earned the distinction by ensuring that more that 85 percent of the flowers in their floral designs are grown in California.  The certification program started four years ago to bring awareness to the fact that 4 out of 5 flowers sold in the United States are imported from other countries.  Today, California flower farmers contribute to 4,500 jobs and a have $12.2 billion annual economic impact in the state*.  

WHEN/WHERE:

Wednesday, December 31, 2014

1 PM - 1:20PM: Cal Poly University Float Certified by Secretary Ross

2 PM - 2:20PM: FTD VIP vehicles certified by Secretary Ross

2:20 PM - 3:00PM: Media Interview Opportunities

Rose Bowl Stadium, Lot I
1001 Rose Bowl Drive, Pasadena

WHY:

The Rose parade started 126 years ago as a way to highlight the beauty and bounty of California during a time when much of the country was covered in snow.  The floats were once adorned in local flowers.  But, since then, things have changed.  Today, the flowers on the floats reflect the overabundance of imported flowers in the marketplace.  Cal Poly University and FTD have chosen to source their flowers for the Rose Parade from California farmers, in an effort to bring back the true meaning and tradition of the Tournament of Roses Parade and to support the farmers that contribute $1.7 million to California’s economy everyday*.

WHO:

Onsite interviews with the following will be available:

  • Karen Ross, Secretary, California Department of Food and Agriculture
  • Mike Mellano, Chairman, California Cut Flower Commission
  • Greg Lehr, Director of the Cal Poly Rose Float Program
  • Cal Poly Universities students 
  • California flower farmers 

CONTACT:

Adrienne Young (559) 618-0154

 

*Economic Impact Study conducted by Dr. Dennis Tootelian, Tootelian & Associates June 2014, on behalf of the California Cut Flower Commission