New Farm & Flower Guide Features Homegrown Blooms

Certified American Grown recently published its first “Farm & Flower Guide” in collaboration with Florists’ Review. The publication includes Certified American Grown farm profiles, a botanical directory and a national directory of American flower farms.

Distributed in a special polybagged edition of Florists’ Review and SuperFloral magazines, the guide’s purpose is to be a resource for the industry as momentum for American Grown Flowers continues to grow and provide opportunities to grow and expand business through this trend.

A recent floral consumer trend study by the Produce Marketing Association (PMA) found that “local sourcing is a growing trend in retail,” recognizing that “local sourcing may add a point of differentiation while meeting a customers’ concerns for transparency, environmental issues and ethical sourcing.”

Designer Elizabeth Artis of Espe Floral & Foliage is featured in an ad highlighting her support for Certified American Grown Flowers.

The Institute of Grocery Distribution reported that consumers “buy local because they perceive it as fresher, and they want to support local producers and farmers.”

If you’d like a copy of the new farm guide, contact Andrea at Andrea@AmericanGrownFlowers.org.