Over the next several weeks, the California Cut Flower Commission will be highlighting California flower farmers who are investing in the future and growing their farms through a series of blog posts entitled, “California Growing.” With increasing demand for American Grown Flowers, these farms reflect the dedication, commitment and hard work that is being made to deliver high quality, consistent, year-round supply of fresh cut flowers and greens.

Resendiz Brothers Protea Growers

Fallbrook, California

When Diana Roy looks out across the steep, brush-covered hillside Resendiz Brothers Protea Growers purchased a few years ago, she sees a vast world of opportunity.

That’s why Roy, business manager for Resendiz Brothers, is excited to share the company’s plans to expand its production by 43 acres over the next three years. And the farm won’t just grow in size, it will also expand into (more…)

 

Over the next several weeks, the California Cut Flower Commission will be highlighting California flower farmers who are investing in the future and growing their farms through a series of blog posts entitled, “California Growing.” With increasing demand for American Grown Flowers, these farms reflect the dedication, commitment and hard work that is being made to deliver high quality, consistent, year-round supply of fresh cut flowers and greens.

Green Valley Floral

Salinas, California

Green Valley Floral is so confident in the California cut flower market that it has doubled down on two innovative expansion efforts. The firm has formalized its rose propagation program and has broadened its brokered product offerings – two moves that demonstrate strong demand for the bounty of California Grown Flowers.

A rose propagation program that Green Valley started two years ago as a trial has become official, says Janet Louie, sales manager and owner. In fact, Green Valley Floral has doubled the space dedicated to propagation and can now grow enough plants replace the 400,000 square feet of rose plants it grows as the plants meet their lifespan (roses need replacing every five to seven years).

In addition to being able to replace plants, the propagation venture allows Green Valley Floral to expand into new rose varieties. Louie says they are transitioning from hybrid tea roses to garden-style single stem and spray versions to meet demand.

“We specialize in event work and garden-style roses are wildly popular as far as color, shape and scent,” Louie explains.

Janet and Curtis Louie of Green Valley Floral. Janet Louie serves as a Commissioner for the California Cut Flower Commission in District 2. Green Valley is a Certified American Grown Flower Farm.

On a second expansion front, Green Valley Floral – growers of hydroponic roses, gerberas and lilies – is also broadening the flower and foliage varieties it offers customers by increasing the products it purchases from local farmers.

Beautiful double lilies grown in California by Green Valley Floral.

Louie estimates she’s purchasing product from as many as 20 nearby small farms, allowing Green Valley Floral to sell California grown delphinium, gardenias, stephanotis, dahlias, dusty miller, lavender, eucalyptus, geranium leaves and ming fern, to name just a few.

On any given day, Louie can offer customers 30 to 50 additional flower and foliage products, helping surrounding flower farmers along the way.

She says uncovering and bringing additional original products to market is exciting and helps meet her customers’ appetite for sustainable American Grown Flowers that are grown within a few miles of her farm.

The bottom line – Louie’s optimistic about flower farming and customer demand for locally sourced flowers.

“If you’re going to grow the best flowers on Earth, this is the place to be. Sure, there are changes in the ag community in terms of labor and energy for example, but the demand remains. I can feel it. Customers call us more often than I call them,”  Louie says.

 

Over the next several weeks, the California Cut Flower Commission will be highlighting California flower farmers who are investing in the future and growing their farms through a series of blog posts entitled, “California Growing.” With increasing demand for American Grown Flowers, these farms reflect the dedication, commitment and hard work that is being made to deliver high quality, consistent, year-round supply of fresh cut flowers and greens.

Ocean Breeze Farms

Carpinteria, California

Tucked between the coastal mountains and the Pacific Ocean, June Van Wingerden can look out almost any window and see rows of greenhouses spilling over with gerbera daisies.

She can’t wait to add more.

“We’re in the process of getting permits to build 6 acres of greenhouse to grow lilies in,” says the owner of Ocean Breeze Farms.“Right now, it’s just dragging.”

You can’t have too many greenhouses in Carpinteria. The area, dubbed California’s “flower basket,”is known for supplying half the state’s cut flowers. At one point, as many as 90 percent of gerbera daisies in the United States were germinated in one of the extended Van Wingerden family’s nurseries.

“Demand is great. Almost every greenhouse is growing gerberas in Carpinteria,” she says. “They’re kind of known as the California flower because they’re hard to ship, so they don’t travel as well from South America.”

Rene VanWingerden giving a tour during the annual Carpinteria Greenhouse Open House.

With around 40 acres of greenhouses, June and Rene Van Wingerden work hard to keep up their gerbera numbers while also expanding their other varieties. In addition to buying another 4-acre gerbera nursery with Rene’s brother, they’re looking forward to adding new high-end greenhouses that will help them grow oriental lilies more efficiently.

“The new greenhouses are all hydroponic so they use less water,” June says. “You have better control of insects because when it’s closed, it’s really closed. And there’s a lot less upkeep on a metal greenhouse than a wood greenhouse.”

June VanWingerden is a Commissioner for District 3 and Vice Chair of the California Cut Flower Commission.

Efficiency is a priority at Ocean Breeze. By growing all of their gerbera daisies hydroponically, they’re able to collect, sterilize and reuse their water three times. These types of efficient growing practices, combined with a healthy local groundwater supply and mild coastal weather, have helped shelter Carpinteria farmers from the effects of the drought.

“Everybody’s become more efficient at growing,” she says. “For example, with gerberas, you can grow minis instead of the regular size and you can grow a lot more of them in the same area.”

For the Van Wingerdens, growing flowers isn’t just a business. It’s a family tradition that stems from centuries growing fruits and vegetables in Holland. In the 1960s, Rene’s dad and uncles moved their families to Carpinteria where they started growing carnations, freesias and chrysanthemums. After working in his father’s business for several years, Rene started his own farm – named Ocean Breeze for the pleasant climate that makes the area ideal for flower farming.

“We’re kind of blessed here. It’s a real farming community with a small beach town to go with it,” June says. “It’s just the perfect place.”

Learn more about Ocean Breeze Farms.

June and Rene VanWingerden of Ocean Breeze Farms.

Over the next several weeks, the California Cut Flower Commission will be highlighting California flower farmers who are investing in the future and growing their farms through a series of blog posts entitled, “California Growing.” With increasing demand for American Grown Flowers, these farms reflect the dedication, commitment and hard work that is being made to deliver high quality, consistent, year-round supply of fresh cut flowers and greens.

Joseph & Sons

Santa Paula, CA

Tony Ortiz once asked his dad why he chose to grow flowers.

“He just said it’s something he was really good at,” says the operations manager for Joseph & Sons, the flower farm his father founded 13 years ago. “Harvesting flowers wasn’t anything like growing lemons or avocados or strawberries, and he was definitely good at it.”

For himself, Ortiz can’t imagine a future without acres of larkspur and stock stretching before him. That’s why he’s hungry to add more fields to the family business, which already encompasses more than 400 acres of field flowers spread between Santa Paula, Lompoc and Imperial Valley. He recently had his eye on a 20-acre property, and he’s on the lookout for other likely prospects.

“We’re definitely interested in any agricultural land that’s available to invest in for the future,” he says. “Adding more acreage is something that’s going to be part of my dad’s legacy. When you add more acreage you add more water rights, different climates and the possibility of building more hoop houses. It’s very important for my family to invest in land.”

Flowers are in his blood. His childhood is peppered with memories of riding the tractor with his brother, driving the water truck with his dad for the first time, and harvesting blooms with his mom.

“I get a sense of peace in the flower fields,” he says. “There are no car horns, no one revving up their engine. It’s very serene to look at a hoop house that’s ready for harvest, full of pink snapdragons or blue waltz.”

Joseph & Sons grows about 15 different flower varieties throughout the year, with stock and larkspur available year-round. The farm recently added dianthus to its rotation and is working on boosting production through increased efficiency as well as expansion.

Installing solar panels to power the company’s warehouse, coolers and offices was a big step toward making the business more sustainable—but it’s just one part of his plan to shore up the family farm for the future.

“We’re adding new varieties and new colors as they become available,” he says. “We’re looking at seeds that are more drought-resistant and resistant to inclement weather. We’re also looking into investing in machinery to increase production.”

He doesn’t see the demand for California flowers slowing down anytime soon.

“The industry is very healthy,” he says. “We definitely outshine a lot of the competition. If given the choice between local and imported, most people prefer locally grown flowers.”

Jose Ortiz Sr. founded Joseph & Sons.

As his dad prepares to celebrate his 76th birthday, the family is also working on a transition plan to help the farm change hands into the next generation of ownership. With three generations currently working in the business, including two of his siblings and one nephew, “we’re laying down a very strong foundation for the future,” he says.

Whatever the future may bring, he’s certain it will involve more fields and hoop houses bursting with colorful blooms.

“I’ve always known about the importance of flowers,” he says. “They’re food for the soul.”

Learn more about Joseph & Sons.

Joseph & Sons is a family business, continuing to grow through the next generation.

Washington, D.C. – On Tuesday June 27, Congressman Salud Carbajal (CA-24) introduced a bipartisan resolution designating July as “American Grown Flowers Month.” Co-sponsored by Rep. Jaime Herrera Beutler (WA-03), Rep. Jimmy Panetta (CA-20), Rep. Duncan Hunter (CA-50), Rep. Chellie Pingree (ME-01), Rep. Don Young (AK-1), Rep. Jared Huffman (CA02), and Rep. Darrell Issa (CA-49), House Resolution 413 declares July as the month to celebrate the economic and cultural impact of America’s cut flower and greens farmers and demonstrate Congress’ commitment to support America’s flower farming families.

Click to Watch: Rep. Carbajal Speaks on House Floor in Support of American Grown Flower Month

Congressman Carbajal spoke from the House Floor, introducing the legislation and encouraging fellow members of Congress to support American Grown Flowers Month.

“I have seen firsthand the value the cut flower industry adds to our economy and communities during my (more…)

By Diana Roy
CCFC Chair

Just before the Congressional Club’s First Lady’s Luncheon in Washington, D.C., on May 4, I had the opportunity to meet first lady Melania Trump at a reception. It was an opportunity I wanted to make the most of. After all, it’s not every day you meet the first lady of the United States; and her husband’s position on “buy American” initiatives meant this could be the chance of a lifetime to share the “origin matters” message on behalf of America’s flower farmers.

Left to Right; Kelly Shore of Petals by the Shore, Diana Roy of Resendiz Brothers Protea, first lady Melania Trump, Margaret Lloyd of Margaret Joan Florals, Christy Hulsey of The Colonial House and Travis Rigby of Florists Review.

 

Once she had finished taking photos with prior guests, I approached the first lady, reached for her hand and introduced myself: “Hello, I’m Diana Roy, a flower farmer from California.” Still holding her hand, I also shared that all of the flowers at the reception and luncheon were American Grown and had been provided by my farm and several other flower farms from around the country.

In addition to meeting the first lady, I had a wonderful opportunity to meet second lady Karen Pence.

(more…)

The California State Legislature has officially recognized the month of June 2017 as “California Grown Flowers Month” and we want to celebrate!

Show us your #CAGrown flowers! Tag your favorite retailer or floral designer. Use #CAGrownFlowersMonth and you’ll be entered to win a bouquet of beautiful California Grown Flowers!

We are hosting a photo contest on Instagram for our fans.  Entering is simple!  Take a photo of any CA GROWN bouquet and post on your Instagram account with the hashtag #CAGrownFlowersMonth and you will be entered to win the contest.

We encourage you to also tag the retailer, florist or designer in which you purchased the flowers to say thank you to for supporting our CA GROWN flower farmers!

On June 30, three winners will be chosen at random.  Winners will receive a beautiful bouquet of CA GROWN flowers shipped right to their door!  Winners will be notified via Instagram in the comment section of the photo they posted, and via direct message.

To Enter:

  1. Take a photo of any CA GROWN flower or bouquet
  2. Post on Instagram using the hashtag #CAGrownFlowersMonth.  You must have your privacy setting on ‘public’ for us to see your photograph and be entered to win.

 

Official Rules:

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.
1.  Promotion Description: The ‘Bouquet of CA GROWN flowers’ (“Sweepstakes”) begins on 06/08/2017 at 5:00 PM (Pacific Time (US & Canada)) and ends on 06/30/2017 at 12:00 AM (Pacific Time (US & Canada)) (the “Promotion Period”). By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of California Cut Flower Commission (“Sponsor”), which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the giveaway. Entrants should look solely to Sponsor with any questions, comments or problems related to the Sweepstakes.
2.  Eligibility: Open to legal residents of United States who are 18 or older. Void where prohibited or restricted by law. Sponsor and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (collectively, the “Promotion Entities”), and members of their immediate families and/or persons living in the same household as such persons, are ineligible to enter the Sweepstakes or win a prize.
3.  Winner Selection: The winner of the Sweepstakes will be selected in a random drawing from among all eligible Entries received throughout the Promotion Period. The random drawing will be conducted by 48 hours by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received. Winner will be notified by email at the email address provided in the Entry Information on or about 48 hours after the random drawing. Potential winner must accept a prize by email as directed by Sponsor within 48 hours of notification. Any winner notification not responded to or returned as undeliverable may result in prize forfeiture. The potential prize winner may be required to sign and return an affidavit of eligibility and release of liability, and a Publicity Release (collectively “the Prize Claim Documents”). No substitution or transfer of a prize is permitted except by Sponsor.
4.  Prizes:        –  3 (#) winner(s) will receive  [(1) Bouquet of CA GROWN flowers] (approximate retail value or “ARV”: $50)    
    Only one prize per person and per household will be awarded. Gift cards and gift certificates are subject to the terms and conditions of the issuer. Prizes cannot be transferred, redeemed for cash or substituted by winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. The ARV of the prize represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Sponsor will not replace any lost or stolen prize items.
    Prize will only be awarded and/or delivered to addresses within United States. All federal, state and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. Failure to comply with the Official Rules will result in forfeiture of the prize.
    Automated or robotic Entries submitted by individuals or organizations will be disqualified. Internet entry must be made by the entrant. Any attempt by an entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations, logins or any other methods, including, but not limited to, commercial contest/sweepstakes subscription notification and/or entering services, will void that entrant’s Entries and that entrant may be disqualified. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. All Entries must be posted by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official time keeper for this Sweepstakes.
6.  Privacy: All entrants acknowledge that if they are chosen as a winner, certain of their personally identifying information may be disclosed to third parties at least as required by law, including, without limitation, on a winner’s list. All personal information submitted as part of the Sweepstakes may be shared by and between the Promotion Entities, and each of the Promotion Entities will use such information in accordance with their respective independent online privacy policies. 
7.  Limitation of Liability: Sponsor is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions in the Sweepstakes. Sponsor assumes no responsibility for any misdirected or lost mail, or any error, omission, interruption, deletion, defect, delay of operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrant’s or any other person’s computer related to or resulting from participating downloading materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In such event, Sponsor may, in its sole discretion, perform the random drawing from among all eligible Entries received prior to or after such cancellation, suspension, or modification. 
    In the event of a dispute concerning who registered online to participate in the Sweepstakes, the registration will be declared to have been made by the authorized account holder is defined as the natural person who is assigned to an email address by an internet provider, online service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address. If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.
8.  Winner’s List: To obtain a copy of any legally required winners list or a copy of the Official Rules, send the applicable request and a self-addresses, stamped, #10 envelope to California Cut Flower Commission cc: Bouquet of CA GROWN flowers at 1415 L Street Suite 460 Sacramento, CA 95814. Request must be received no later than 48 hours + 6 MONTHS for the name of the winner and, by the end of the promotion, for a copy of the rules. 
9.  Sponsor: The Sweepstakes is sponsored by California Cut Flower Commission, 1415 L Street Suite 460 Sacramento, CA 95814, 

 

To view the full press release, click here.

California’s Legislature Declares June California Grown Flowers Month

Today, California Sen. Mike McGuire took to the floor of the Senate to urge his colleagues to support California’s flower-farming families by passing Senate Concurrent Resolution 58 declaring June “California Grown Flowers Month.”

In presenting the resolution, McGuire acknowledged California’s hardworking flower farmers for the beauty, variety and economic value their flowers bring the Golden State.

Bouquets filled with CA Grown flowers adorned each Senator’s desk to welcome them as they entered the Senate, prior to passing the Senate’s resolution declaring June as California Grown Flower Month.

 

“Today, we are recognizing California as America’s best source for high-quality cut flowers,”Senator Mike McGuire said. “The industry has blossomed since its inception back in the late1870s. California flower farmers, distributors and florists generate thousands of jobs and drive$12.2 billion in economic activity every year. Our own Humboldt County is one of the largestflower producers in America, growing more fresh tulips than anywhere else in the nation.”

As part of the announcement, each senator received a bouquet of California Grown Flowers from McGuire to help commemorate the occasion.

“The month of June is the perfect time to celebrate the beauty and bounty of what our farms grow in California,” explained California Cut Flower Commission (CCFC) CEO & Ambassador Kasey Cronquist. “The resolution helps to remind people that the origin of your flowers does matter and buying California Grown Flowers does make a difference – not only in the quality of the flowers, but also by helping the state’s economy.”

Members of the Assembly and Senate joined Senator Mike McGuire and CCFC CEO Kasey Cronquist for a photo on the Senate floor after Senator McGuire’s remarks urging his colleagues to support Senate Resolution 58 declaring June as California Grown Flowers Month.

In addition to the resolution, the CCFC is recognizing California Grown Flowers Month with a social media contest on Facebook and Instagram where consumers can enter to win a bouquet of California Grown Flowers each week through the month of June.

The CCFC will also feature retailers like Safeway and its “Blue Bucket Campaign” that highlights the company’s support for and commitment to providing customers with California Grown Flowers.  The CCFC recently debuted a video highlighting Safeway’s California Grown Flowers campaign, a promotion that has been wildly successful in spotlighting California Grown Flowers in its stores.

Click to watch the video featuring NorCal Safeway’s California Grown Flowers program.

 

The video explains that 74 percent of consumers don’t know where flowers come from, and yet 58 percent would prefer to buy California Grown Flowers. Consumers are in awe of the freshness and variety of California Grown Flowers, explains Crystal Hedgpeth, floral sales manager for Safeway’s NorCal division.

In Northern California Safeway stores, Hedgpeth reports that California Grown Flowers are outselling non-California grown flowers. She says Safeway is proud to support California’s flower farmers and hopes the trend of promoting CA Grown Flowers continues to inspire others to feature the beauty and bounty of California.

# # #

About the California Cut Flower Commission

The California Cut Flower Commission (CCFC) unites the state’s approximately 225 flower farmers to advance California’s $320 million flower industry. In addition to providing cooperative marketing opportunities and administering advocacy efforts, the commission has positioned the California Grown brand as a highly recognizable, consumer-facing brand to drive sales of the state’s fresh flowers and foliage. Learn more at ccfc.org.

 

Media Contact:

Kasey Cronquist

CEO & Ambassador

916-441-1701

kcronquist@ccfc.org

The 2017 Floral Design Challenge

The California Cut Flower Commission is hosting the second annual Floral Design Challenge in Sacramento on Wednesday May 31st. The competition launched by the CCFC last year, pits state officials and legislators against one another in a “winner take all” design competition featuring California Grown Flowers and to help kick off June as “California Grown Flower Month.”

“This competition is a fun way for our farmers to engage with state regulators and legislators while in Sacramento,” explained CCFC CEO Kasey Cronquist. “Watching lawmakers try their hand at floral design is a beautiful thing.”

This year’s competitors include CDFA Secretary Karen Ross, Assemblymember Jim Cooper, Assemblymember Anna Caballero and Assemblymember Monique Limón.

California’s flower farmer during last year’s legislative action day in Sacramento.

The event is held in conjunction with CCFC’s annual legislative action days in Sacramento. Flower farmers from up and down the state of California will be in town to meet with legislators on pressing issues facing California’s flower farmers. The annual effort also helps to raise the profile on the industry, highlighting the value California farms bring to their communities and the state’s economy.

Assemblymember Jim Cooper won last year’s Floral Design Challenge.

Last year’s design competition winner was Assemblymember Jim Cooper.

This year’s First Lady’s Luncheon, hosted annually by the Congressional Club, was an all American Grown Flowers affair. In support of Certified American Grown Flowers’ sponsorship of the event, flower farmers shipped over 18,000 stems of beautiful domestic flowers to a team of over 20 volunteer professional floral designers led by Kelly Shore of Petals by the Shore, Christy Hulsey of The Colonial House of Flowers and Margaret Lloyd of Margret Joan Florals.

This year’s lead designers, (pictured left to right) Kelly Shore, Margaret Lloyd and Christy Hulsey.

(more…)

The word “magical” comes to mind as the best description of the 2017 American Grown Field to Vase Dinner Tour. It’s a word we’ve heard over and over from guests who have attended the first three of seven dinners on this year’s tour.

The magic continued on the third stop of the tour at The Flower Fields in Carlsbad last month where a sold-out crowd enjoyed a wonderful dinner by Chef John Miller of Bistro West while overlooking a sea of ranunculus that seemed to trail off into the Pacific Ocean.

(more…)

The countdown to the largest flower-giving holiday is upon us. Mother’s Day is May 14 – but there’s no need to panic!

Turn to these tips to prepare for success:

Hire extra help now. This might include designers, drivers and support staff. Also, let current employees know if their schedules will change leading up to Mother’s Day.

Double-check your flower orders. Be sure you have enough flowers and foliage coming, and increase your order if the season is looking particularly promising. Also, be sure you have enough of the most popular flowers for moms, and remember that this holiday isn’t about a single day – it tends to expand to a week.

(more…)

As June winds down, American Flowers Week starts. Why not design a promotion around the week – set for June 28-July 4?

American Flowers Week is and advocacy, education and outreach campaign co-produced by the Slow Flowers Podcast with Debra Prinzing and Slowflowers.com.

Now in its third year, American flowers advocate and journalist Debra Prinzing created the U.S. version of the domestic flowers promotion campaign with inspiration from British Flowers Week.

The week seeks to heighten the attention to the importance and value of American Grown Flowers.

Use the #americanflowersweek hashtag to draw attention to your efforts during this exciting week and help spread the origin matters message.

 

In 2017, the California Senate declared June to be California Grown Flower Month.

When announced, the resolution noted the designation was designed to recognize and honor the men and women of the California flower industry for their dedication and productivity. The resolution also recognized the flower industry’s impact on the state’s economy: creating 145,665 jobs, generating $12.2 billion in business activity and creating $1.1 billion in additional taxes.

With June fast approaching, what do you have planned to celebrate or recognize California Grown Flowers Month?

CCFC has several promotions in the works in conjunction with retailers. We’ll also be spreading the word through various Commission communication channels and on social media.

Tell us what you have planned and we’ll help spread the word!

F2V Sells Out in Carpinteria, Carlsbad

The second stop on the 2017 American Grown Field to Vase Dinner Tour played to a sold-out crowd at Gallup & Stribling Orchids in Carpinteria.

Photo by Linda Blue Photography.

The magical evening included a tablescape and hands-on workshop with Debi Lilly of A Perfect Event – and of “Oprah Winfrey Show” fame. Guests enjoyed a farm-to-fork meal by Rincon Beach Club & Catering’s chefs Ron True and Jose Garcia. Craft spirits were provided by Cutler’s Artisan Spirits, and Captain Fatty’s Craft Brewery provided the brew. The dinner was also accompanied by wines from Magerum Wine Company. (more…)