‘Dutch Lane’ Tulip Named In His Honor
A special breed of tulip has been named after Lane DeVries, president and CEO of The Sun Valley Group, at the International Floriculture Expo (IFE) in Miami Beach. This is the first time a flower farmer has been recognized with this honor.
Called “Dutch Lane,” the new tulip is a crossbreed of Prominence X Ballerina and X Tres Chic from Vertuco BV.
According to IFE, “Flower-naming events are a venerated tradition in Europe and the International Floriculture Expo feels privileged to bring this tradition stateside at the 10th Annual Flower Naming Ceremony! This ceremony honors floral industry pioneers who have made a significant impact over the course of their career.”
Honorees are chosen by a panel of floral industry leaders.
DeVries is a fourth generation tulip farmer who was born in Holland and immigrated to the U.S. in 1983.
During the flower-naming ceremony, DeVries was recognized for being a “humble and gracious person with a continuous positive attitude, even when faced with some of the greatest challenges a business or person can face.”
Also noted were his constant innovation in the flower industry, his service to many flower-related organizations, his pioneering sustainability efforts, his love for data to drive decision-making and his award-winning effort to establish Women’s Day in the U.S.
DeVries helped usher in the American Grown Flower movement by becoming the first farm to become Certified American Grown. He’s also a past chair and a Commissioner of the California Cut Flowers Commission (CCFC) and a member of the Certified American Grown Council.