If you’re reading this, you likely already agree that origin matters. Where the flowers and greens consumers’ purchase come from and how they were grown matters.

Homegrown flowers matter. And the origin of flowers has become an important call to action in the floral industry.

It’s that thinking that led us to change the name (and format) of our newsletter from Field Notes to Origin Matters, starting now. And the new publication will also arrive in your inbox weekly, instead of monthly. Because we’ve got so much news, so frequently, that it can’t wait 30 days!

You need to read about what’s happening related to the origin of flowers more often and in a more accessible format. So that’s what we’ll be providing every week!

After all, Field Notes was originally created to share news specific to California, but with the growing success of Certified American Grown and BloomCheck, and the demand for homegrown blooms increasing, a weekly Origin Matters newsletter will let us capture all of those news-making items that help people find what they’re really looking for in the floral industry today.

It will open the door to more storytelling. More thought-provoking ideas. More timely news.

Because origin really does matter, and we can’t wait to share how many ways and places that’s being proven!

 

 

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