After 12 years of leadership, Kasey Cronquist is stepping down as CEO and ambassador of the California Cut Flower Commission (CCFC). His last day will be July 12.

Kasey Cronquist has served the flower flowers of California for twelve years as the CEO and ambassador of the CCFC.
Photo by Ashley Noelle Edwards

The CCFC Board of Directors will appoint an interim leader to handle the day-to-day operations of the commission as it begins a search for a new executive.

“The CCFC has been fortunate to have had such an outstanding leader in Kasey for more than a decade. So much has been accomplished on behalf of California’s flower farmers under his direction. We wish him and his family all the best!” said CCFC Chair June Van Wingerden.

“For the past 12 years, I’ve had the pleasure of serving a dedicated group of flower farmers here in California,” Cronquist said. “We’ve accomplished so much and the CCFC is in a great position to leverage the momentum we’ve been able to generate with our marketing, sustainability and advocacy programs. I’m grateful for my time at the CCFC, for the successes we’ve shared and for the friendships we’ve established.”

Cronquist has been named president of the North American Blueberry Council (NABC) and U.S. Highbush Blueberry Council (USHBC). In his new role, starting July 29, he’ll serve all blueberry industry members by providing oversight and insight on the USHBC’s robust national and international promotion, health research and education programs.

About the California Cut Flower Commission

The California Cut Flower Commission (CCFC) unites the state’s approximately 225 flower farmers to advance California’s $320 million flower industry. In addition to providing cooperative marketing opportunities and administering advocacy efforts, the commission has positioned the California Grown brand as a highly recognizable, consumer-facing brand to drive sales of the state’s fresh flowers and foliage. Learn more at ccfc.org.

Leave a Reply

Your email address will not be published. Required fields are marked *