Several major retailers representing hundreds of stores have signed on to celebrate California Grown Flowers Month with in-store displays and promotions throughout June that draw attention to the wide variety of flowers from the Golden State.
Participating retailers are: Vons, Safeway, Gelson’s Markets, Bristol Farms and Lazy Acres Natural Market.
In these stores, customers will find large displays, California Grown Flowers Month signage, California farmers’ stories, flower-centric special events and even flowers, wine and cheese pairing suggestions.
The campaign not only draws attention to the importance of buying the flowers produced by California’s flower-farming families and celebrates California Grown Flowers Month, but also drives sales.
Northern California Safeway stores that have regularly displayed and promoted California Grown Flowers and greens have reported double-digit sales increases due to their efforts.
The in-store celebrations are supported by a resolution by State Sen. Mike McGuire that declares June California Grown Flowers Month.
McGuire’s annual resolution points out California’s leading role in flower-growing and the economic impact of the industry. The state’s growers produce three-quarters of the cut flowers in the U.S., provide 145,665 jobs and account for a total economic impact of $12.2 billion.