Several major retailers representing hundreds of stores have signed on to celebrate California Grown Flowers Month with in-store displays and promotions throughout June that draw attention to the wide variety of flowers from the Golden State.

Consumers are increasingly interested and concerned with the origin of their flowers. NorCal Safeway’s blue bucket campaign helps highlight their company’s commitment to buying California Grown Flowers to their customers.

Participating retailers are: Vons, Safeway, Gelson’s Markets, Bristol Farms and Lazy Acres Natural Market.

In these stores, customers will find large displays, California Grown Flowers Month signage, California farmers’ stories, flower-centric special events and even flowers, wine and cheese pairing suggestions.

California Grown Flowers beautifully displayed in Vons in Santa Margarita, CA.

The campaign not only draws attention to the importance of buying the flowers produced by California’s flower-farming families and celebrates California Grown Flowers Month, but also drives sales.

Northern California Safeway stores that have regularly displayed and promoted California Grown Flowers and greens have reported double-digit sales increases due to their efforts.

The in-store celebrations are supported by a resolution by State Sen. Mike McGuire that declares June California Grown Flowers Month.

Senator Mike McGuire showers the Senate chambers with flowers each June to help declare June as California Grown Flowers Month.

McGuire’s annual resolution points out California’s leading role in flower-growing and the economic impact of the industry. The state’s growers produce three-quarters of the cut flowers in the U.S., provide 145,665 jobs and account for a total economic impact of $12.2 billion.

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